The University of Stirling – Ras Al Khaimah Campus successfully organized a guest lecture on “Communicating your Business Concept” on 17th March 2023. The session was delivered by Ms. Elizabeth Frolova, Founder of Inteldis Ltd and Relofy Ltd, UK, who shared valuable entrepreneurial and business communication insights with students.
The guest lecture focused on the importance of effectively communicating business ideas, startup concepts, and entrepreneurial visions to investors, stakeholders, customers, and business partners. Students were introduced to key principles of business communication, idea presentation, pitching strategies, branding, storytelling, and persuasive communication techniques essential for entrepreneurial success.
Drawing from her entrepreneurial journey and professional experience, Ms. Elizabeth Frolova highlighted the significance of clarity, confidence, innovation, and audience engagement in presenting business concepts within competitive business environments. The session also explored how entrepreneurs can effectively structure and communicate value propositions while building strong professional and business relationships.
Students gained practical exposure to startup pitching approaches, communication strategies for business growth, investor engagement techniques, and the role of communication in leadership and entrepreneurship. Real-world examples and interactive discussions enabled students to better understand how effective communication contributes toward business development and organizational success.
The session encouraged active student participation and provided an excellent platform for enhancing entrepreneurial thinking, presentation skills, confidence, and strategic communication abilities relevant to modern business environments.The University extends its sincere appreciation to Ms. Elizabeth Frolova, Founder of Inteldis Ltd and Relofy Ltd, UK, for delivering an engaging and professionally enriching guest lecture. We also thank all participating students and faculty members for contributing toward the success of the event.